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Our message is simple – buy seafood caught or raised in the U.S. Buying American not only supports U.S. jobs, but we also believe our own regulations are an important way to ensure sustainable fishing practices in wild caught or farm raised fish. And since public demand is the driving force for restaurants and grocery stores that provide products, this is an easy way for YOU, the customer, to get involved.

Learn

As you start sampling sustainable seafood, you may find that you want more information about the problems and solutions. Read a good book about seafood, like Four Fish by Paul Greenberg or The End of the Line by Charles Clover. Or visit Seafood Watch at the Monterey Bay Aquarium for more details on different fisheries.

Discover

We want people to try something new. For some people, that might mean discovering the rich flavor of Striped Mullet or Cobia. (Two sustainable choices that might not be top of mind.) For others, it might be ordering farm-raised catfish or trout. (Two great tasting freshwater options.)

Share

Now that you’ve learned all of this information, share it! Continue the conversation about sustainable seafood with your friends and family. Why not cook a new dish to share at your next gathering? We’ve got lots of recipes to choose from featuring some of the species highlighted in our past and present Serve & Protect programs.

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