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Serve & Protect



This year, our Serve & Protect sustainable seafood celebration will take guests to another level as a virtual event. Enjoy the savory sights of a live cooking show from the comfort of your home as our chefs share cooking tips and techniques for delectable seafood dishes. In addition to the fun on stage, some truly unique items and experiences will be up for bid during our first ever Serve & Protect Online Auction.

For the past nine years, Serve & Protect has been the Aquarium’s primary fundraising event. This year, the need is greater than at any time during the Aquarium’s history. We hope you’ll support our nonprofit mission. A portion of your support is tax-deductible.


Chef Tamie Cook

Featured Chef: Tamie Cook

Cook has been an integral part of the Aquarium’s Serve & Protect sustainable seafood program since it was launched in 2011, both producing and starring in this top-rated event each year.

Learn More
Learn More

Take Action

Here are several ways you can start making better food choices to help reduce our collective impact on the aquatic environment that makes life on Earth possible.


Our message is simple – buy seafood caught or raised in the U.S. Buying American not only supports U.S. jobs, but we also believe our own regulations are an important way to ensure sustainable fishing practices in wild caught or farm raised fish. And since public demand is the driving force for restaurants and grocery stores that provide products, this is an easy way for YOU, the customer, to get involved. Meet our local Serve & Protect culinary partners.


As you start sampling sustainable seafood, you may find that you want more information about the problems and solutions. Read a good book about seafood, like Four Fish by Paul Greenberg or The End of the Line by Charles Clover. Or visit Seafood Watch at the Monterey Bay Aquarium for more details on different fisheries.


We want people to try something new. For some people, that might mean discovering the rich flavor of Striped Mullet or Cobia. (Two sustainable choices that might not be top of mind.) For others, it might be ordering farm-raised catfish or trout. (Two great tasting freshwater options.)


Now that you’ve learned all of this information, share it! Continue the conversation about sustainable seafood with your friends and family. Why not cook a new dish to share at your next gathering? We’ve got lots of recipes to choose from featuring some of the species highlighted in our past and present Serve & Protect programs.

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